MAGNO – Conquering New Strategies to Prevent and Reduce Packaging Pollution

As Europe shifts to a bio-based circular economy, a plethora of new packaging restrictions have emerged. MAGNO seeks to improve packaging effectiveness, sustainability, efficient usage, end-of-life (reuse and recycling), and innovative business practices in EU food systems through revolutionary strategies shaped for the ecological transition required by the European Green Deal and EU 2030 climate target plan.

MAGNO goal is to increase the efficiency and sustainability of the packaging sector to boost food systems and advance the transition to a circular economy in the European Union. This will be done through the implementation of a web platform based on an Ecosystem Digital Twin software that will be designed to re-create different situations within Europe to create simulation models and evaluate how to prevent and minimise the excessive packaging used for existing food products.