Funded under: COSME-05-2015
Seniors aged 60 to 70, already retired and receiving a pension are available to travel in a low-medium season. The new touristic offer provided by the project will be organised regarding sharing economy, according to the project requirements but respecting the customers expectations, except for international transfer, which will be provided through standard air carriers. The Senior target will also be trained to experience the self-booking activity on the web, becoming the “Maker” of its touristic product. Our project will be carried out in 5 EU Countries (Italy, Spain, Greece, Bulgaria, Malta), starting from an awarded touristic best practice born in Abruzzo that will enable its Sicilian partners to use its best practice and will share it with the other Countries. From the lessons learnt by Abruzzo.com, a touristic web services, linking more than 80 local guides and equipped with a network of private holiday houses and B&B, already provided with a rolled national pilot also including Sicily, an international pilot will be designed and rolled out, with flows from 4 countries to Italy.
The project will be preceded by a targeted research to crystallise the starting situation generally in Europe and specifically in the involved Countries. A training session for the destination managers and the local guides of the involved Countries will take place to grant the homogeneity of each pilot touristic flows. Project results will be highlighted in national events, and an interview will measure the approval rating by the targeted prospect customers. The structures involved in the project will provide a website where the pilot, becoming a standard offer, can be provided, and the project partners include themselves in the creation of a network able to spread and expand the sale of tourism services created with the project. The project forecasts also the presentation of the Network in three different Countries (EU-Non EU) to the extent of new associates and web agencies.